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More Social Media Chatter...a Hotel Marketing Tool - By Neil Salerno
After my last article about social media, I heard from many hoteliers who are genuinely interested and excited about the potential use of social media to promote their hotels. There is no question that articles about social media are popping-up everywhere. I agree that the benefits could be enormous, maybe in the not-so-distant future for hotel franchises but, less likely for individual hotels.
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Hotelier's 2008 Top Ten Internet Marketing Resolutions - By Max Starkov and Jason Price
Whether you are a major hotel brand, hotel management company, independent or franchised hotel or resort, you can stay well ahead of your competitors and capture new market share with an effective Internet Marketing Strategy. Smart and proactive hoteliers who utilize best practices in Internet marketing, and follow latest trends to their own advantage will define the industry winners and losers in 2008 and over the long term.
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Worldwide Electronic Hotel Revenue Up 16.4 Percent in Q3 2007
Quarterly eMonitor Reports Annual Growth for Room Nights at 5.9 Percent
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Travel Bookings: Rich Media Trumps Traveler Reviews
When it comes to making travel purchasing decisions, most American travelers would rather see the options for themselves than simply act on the recommendations of others. In fact, travelers want to view the options in detail via pictures, online maps and video.
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