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Features |
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Going Green Shouldn't Increase Property Taxes - By Michael J. Shalley
The added start-up costs of going 'green' translate into higher property taxes for hotels? The answer is they can and here's how you can prevent it.
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Lessons from the Field - Understanding the differences between Marketing and Sales - By John Hogan
Many people use the terminology 'marketing' and 'sales' as having the same meaning. Is there a difference between Marketing and Sales? The answer is a resounding 'YES!' Both are critical to matching your hotel's features and services to the guest who wants and needs them, but the two words do not have the same meaning.
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Creating Effective Survey Projects - By Jim Houran and Alan Keith
Conducting surveys is a science. Since poorly designed instruments waste organizational resources, this article teaches you the fundamentals of survey strategy. Surveys are competitive advanatges only if you can act with confidence on the data.
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All Marketers Are Liars - Web 2.0 Strategies For Hotel Sales And Marketing - By Carol Verret
Seth Godin gets your attention in the first part of the title of his 2005 book, 'All Marketers are Liars - The Power of Telling Authentic Stories in a Low Trust World'. While he goes on to state '... marketers aren't really liars... they're just really good at telling stories that customers want to believe'.
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Blend Your Training Investment - By J. Ragsdale Hendrie
The trickle of our alarm during recessionary times soon becomes a veritable rumble. Everything is at risk, as we attempt to advance revenue and cut costs. We see evidence of our wariness across the landscape: development on hold, support departments, like Marketing and Human Resources, punctured, Operating Budgets slashed, projections diminished - everything on hold, under review or just erased. One of the first areas always targeted is Training and Development monies.
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Trends |
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Canadian Occupancy, ADR, RevPAR - Week Ending April 19, 2008
Published in conjunction with STR (Smith Travel Research) and endorsed by the Hotel Association of Canada. This publication summarizes weekly occupancy and average room rates from major cities in Canada.
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Are You Dynamic Yet?
Online agencies are using dynamic packaging to increased customer loyalty & profit, if hoteliers sit back they will be squeezed out of the packaging market.
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Lodging Econometrics' First Quarter Report Shows the Construction Pipeline Increased to 5,807 Projects with 779,307 Rooms
Developers Remain Bullish in the Face of Changing Economic Conditions
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Travel Industry Launches First-of-Its-Kind Web Site to Detail the Economic Power of Travel
PowerofTravel.org Features State- and National-Level Economic Impact Data in an Easy-to-Use Format
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Weekly U.S. Lodging Performance for the week of Apr 13, 2008 - Apr 19, 2008
Weekly summary of Occupancy, ADR and REVPar for the United States.
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Monthly U.S. Lodging Performance March 2008
Monthly summary of Occupancy, ADR and REVPar for the United States.
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Marriott CEO Says Tourism is a 'Rising Tide' for Global Opportunity, Calls for Action to Promote Travel Freedom
Also Cites Environmental Challenge: 'We're All Guests On This Planet'
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