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Vol. 11: Issue 12 2009-03-25

INSIDE VIEW

Going 'Off Book' - The Movement towards Empathetic Hospitality - By Shannon Pruce - Account Director, LRA Worldwide, Inc

In acting circles, they are the two words that can strike fear in the hearts of the most seasoned performer - 'off book.' The script has ceased to be a security blanket, the actor must rely on his ability to take words from the page and create something personal and memorable. ...more

Best Practices on Monitoring Hotel Review Sites - An Action Plan for Monitoring and Responding to Internet Chatter about Your Hotel - By Max Starkov and Mariana Mechoso

Hoteliers often ask HeBS how they can monitor the Internet chatter surrounding their hotels and whether or not they should pay for services that offer this type of monitoring. What hotel review websites should you monitor? How often should you check for reviews about your hotel on these websites? Should you provide a rebuttal for reviews? These are just a few of the questions hoteliers ponder on this subject. This article offers a free, quick, and easily implemented action plan for monitoring reviews about your hotel. ...more

Food & Beverage - 7 Pricing Tricks: how many can you use? - By Ken Burgin

With customers searching for value and the best deal, pricing strategies need to be smarter than ever. ...more

Lessons from the Field - 10 Hotel Sales Mistakes to Avoid in Today's Competitive Marketplace - By John Hogan

Mistakes do happen - that is human, understandable and part of our professional learning cycle. What we need to remember is to improve and learn from those mistakes by not repeating them needlessly. ...more

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FEATURED SITE

Jane on Food

World-Class Chef Offers Recipes, Tips and Advice for Creating Perfect Meals
...more

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FEATURED SUPPLIER

Milestone Internet Marketing

Milestone is a leading provider of Internet Marketing Solutions for the lodging industry. Milestone currently works with over 350 hotels and is a preferred vendor for several major brands. We enable hotels to maximize their share of online reservations and over 350 hotels and brands have trusted us for Website Design, Search Engine Marketing, and Email Marketing
...more

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FEATURED MAGAZINE

Global Finance Global Finance has been providing monthly news and analysis since 1987 about companies and financial institutions that do business around the world.

Global Finance delivers the full story; corporate finance, joint ventures and M&A, country profiles, capital markets, investor relations, currencies, banking, risk management, custody, direct investment, money management and all the rest-specifically tailored for corporate readers around the world.

more info


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ENVIRONMENT

Connecticut Will Soon Have Its Own Green Lodging Program - By Glenn Hasek

Yet another state will soon have its own green lodging program. Thanks to the efforts of the Connecticut Department of Environmental Protection (DEP) and the Connecticut Commission on Culture & Tourism, Connecticut Green Lodging will launch in May. ...more

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HEADLINES

Most viewed headlines this past week at Hotel News Resource. Click on the title to read.

PKF Says Worsening Economy Extends U.S. Lodging Recovery Timeline

The Decline of US Hotel Asset Prices

STR reports U.S. hotel performance for the week ending 14 March 2009

Turning Lookers into Bookers - How an effective online presence can improve your conversation rates and revenues - By Rob Käll, President of Bookt

A Business Plan For Today's Difficult Environment - By Stanley Turkel, MHS, ISHC

A Starwood Product Story: New Brands and New Ideas - By Desiree Flanary

STR releases Canada data for week ending 14 March

Hotel Lawyer with some potentially good news for our bad economy - By Jim Butler, author of www.HotelLawBlog.com

CEO Pay by the Numbers - By Becca Ickowicz and Keith Kefgen

The Greenbrier Files Chapter 11, Signs Agreement With Marriott Hotel Services, Inc.

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UPCOMING INDUSTRY EVENTS

National Women's Business Show
2009-03-28
Calgary's Women in Business Expo

UATP
2009-03-31
Airline Distribution Conference

Travel Industry Association
2009-03-31
TravelCom 2009

Big Picture Conferences Inc
2009-04-01
Canadian Hotel Investment Conference

Comexposium
2009-04-01
SIAL Montreal

CLIA
2009-04-02
cruise3sixty

ACTE
2009-04-05
ACTE Global Education Conference in Partnership with Business Travel News

Caribbean Hotel Association
2009-04-14
Caribbean Hotel & Tourism Investment Conference (CHTIC)

Amadeus
2009-04-14
Talk With Amadeus 09

Ticonderoga Ventures
2009-04-16
Casino Affiliate Convention/Gaming Marketing Conference

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FEATURED BOOK

The Handbook of Contemporary Hospitality Management Research - Bob Brotherton

As hospitality emerges as a mainstream subject area in universities, there is a growing need to create a research culture in the field. This book seeks to map out this emerging culture. It surveys the research agenda of the hospitality field, and provides a state-of-the- art perspective on philosophies, approaches, and methods.
...more

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 .  INSIDE VIEW

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 .  FEATURED SUPPLIER

 .  FEATURED MAGAZINE

 .  ENVIRONMENT

 .  HEADLINES

 .  INDUSTRY EVENTS

 .  FEATURED BOOK

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