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Vol. 11: Issue 13 2009-04-01

INSIDE VIEW

Yield Management in 2009: How to Keep Your Hotel Up and Running in a Downturn - By Shannon Sampson

Yield management has always been a good idea for hotels, but one that recessed with years of record demand and record profits. Now that the downturn has many hotels fighting for survival, we need to bring yield management back to the foreground. ...more

Food & Beverage - Local: How to Use this Magic Marketing Word to Drive Sales - By Ken Burgin

Maybe you enjoy pizza from Italy, beer from Denmark and TV from Britain, but the L word - LOCAL - arouses special loyalty and emotion. Just like the Olympics. ...more

Lessons from the Field - 10 Hotel Sales Action Steps to Succeed in Today's Competitive Marketplace - By John Hogan

We have all heard the expressions about the need to try something different if we expect different results, as well as the message about working smarter rather than simply longer or harder. ...more

It's Not the Economy - Stupid - By Dr. Rick Johnson

The Pygmalion Effect - Have you ever heard the term 'A Self Fulfilling Prophecy'? That is what the Pygmalion Effect is all about. You begin to talk so negatively about your sales challenges that you begin to believe in your own whining. ...more

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FEATURED SITE

IFA - International Franchise Association

The International Franchise Association, founded 44 years ago, is the world's oldest and largest organization that represents the business-format franchising sector. Its 30,000-plus members include parent-company corporations, franchisees who own and operate the establishments, and suppliers who provide the goods and services required. The educational foundation, established in 1983, conducts research and educational programs to increase the awareness and understanding of franchising's role in the free enterprise system.
...more

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FEATURED SUPPLIER

InnPro Solutions Inc.

Specialized consulting and training in revenue management, in-bound sales training, customer service assessment and training, process improvement and implementation, meeting facilitation and much more.
...more

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FEATURED MAGAZINE

BtoB Magazine BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through enewsletters and at BtoBonline.com, BtoB Magazine provides more than 100,000 senior marketers, with the information and analysis they need to develop a winning integrated marketing strategy.

Geographic Eligibility: USA

more info


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ENVIRONMENT

Hotel Companies Line Up to Participate in March 28 Earth Hour Event - By Glenn Hasek

In recognition of the need to take action on climate change, hotels around the world will turn their lights off for one hour on March 28 at 8:30 p.m. Earth Hour, as the event is called, is a global initiative of the World Wildlife Fund (WWF), one of the world's leading conservation organizations with almost 5 million members worldwide. ...more

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HEADLINES

Most viewed headlines this past week at Hotel News Resource. Click on the title to read.

Global Hotel Prices Drop 12%

Hold the Phone: Cornell Study Shows Value of Telephone and Online Reservations

STR reports U.S. hotel performance for February 2009

Hotel Reservations Sales Training Tips - Circa 2009 - By Doug Kennedy

STR reports U.S. hotel performance for the week ending 21 March 2009

Executive Compensation Run Amok. Does Hospitality Share The Shame? - By J. Ragsdale Hendrie

STR Global posts Middle East/Africa February 2009 results

Lecours Wolfson Goes Global With Strategic Partnership In Asia-Pacific

Canadian Occupancy, ADR, RevPAR - Week Ending March 21, 2008

Change is in the air for Australia's major hotel owners

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UPCOMING INDUSTRY EVENTS

ACTE
2009-04-05
ACTE Global Education Conference in Partnership with Business Travel News

Caribbean Hotel Association
2009-04-14
Caribbean Hotel & Tourism Investment Conference (CHTIC)

Amadeus
2009-04-14
Talk With Amadeus 09

Ticonderoga Ventures
2009-04-16
Casino Affiliate Convention/Gaming Marketing Conference

OpenTravel Alliance
2009-04-20
First OpenTravel University

Yeeld Solutions
2009-04-22
Yeeld Solutions Academy - Revenue Management Seminar

Yeeld Solutions
2009-04-23
Yeeld Solutions Academy - Online Distribution Seminar

re-DISCOVER the Caribbean
2009-04-24
2009 re-DISCOVER the Caribbean Show

Atticus Events
2009-04-24
HOTEC Middle East

Mercury Publications
2009-04-28
Bar & Beverage Conference & Expo

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FEATURED BOOK

International Hospitality Management by Richard Teare (Editor), Michael D. Olsen

This unique collaboration of leading global scholars and researchers with foremost executives offers an in-depth examination of the theory and practice of corporate strategy in the international hospitality industry
...more

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 Departments

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 .  INSIDE VIEW

 .  FEATURED SITE

 .  FEATURED SUPPLIER

 .  FEATURED MAGAZINE

 .  ENVIRONMENT

 .  HEADLINES

 .  INDUSTRY EVENTS

 .  FEATURED BOOK

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