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INSIDE VIEW |
Thought, Reason, and Emotion Affect Consumer Decision
Patrick Bultema, CEO of CodeBaby, gave a thought-provoking presentation at the 2009 Inbound Marketing Summit in Boston, titled 'Emotion Online: The Challenge of Making the Human Connection in a Digital World.' He spoke about how corporations can rouse customers' emotions to generate loyalty.
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Lessons from the field - Understanding and Living Values - By John Hogan
In last week's column (Global Responses and Personal Stories of Delivering Hospitality and Pride), I shared reader definitions on how they thought HOSPITALITY was real and personal. I have had additional input to be shared in a future article, but some readers started discussing ideas on Values and how challenging it is to identify and keep them. In challenging economic times such as what we are facing today, it can be even more difficult to maintain them.
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Economic Recovery: Are Happy Days Here Again?
Wall Street has just seen a two-month rally that included a whopping 39% rise from the recent rock-bottom prices on the Standard & Poor's 500. In addition, during several consecutive weeks, new U.S. jobless claims have dropped. Even quarterly reports from the battered banking sector have given investors some optimism that the worst-case scenarios will not happen.
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The Reunion Business Could Probably Use Some Hospitality Professionals - By J. Ragsdale Hendrie
Talk about the ultimate Loyalty Program, 'reuning' at your old school. I just returned from such an event, celebrating an untold date last century. Others have probably ventured out this month or last to similar events at high schools, colleges, universities, vocational and professional programs. I bet we all noticed the same thing - attendance had dwindled, yet the reunion event planning had gone full-tilt.
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FEATURED SITE |
Nutrient Data Laboratory
The Mission of the Nutrient Data Laboratory is to develop authoritative food composition databases and state of the art methods to acquire, evaluate, compile and disseminate composition data on foods and dietary supplements available in the United States.
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FEATURED SUPPLIER |
InnQuest Software
InnQuest Software launched roomMaster over eight years ago with a commitment to provide excellent hotel software at an affordable price. Today, over 2,500 properties in over 50 countries rely on roomMaster to run their businesses more efficiently. Over the past twelve months more properties chose roomMaster than any other system!
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FEATURED MAGAZINE |
Profit Magazine Profit Magazine: The Executive's Guide to Oracle Applications
Published quarterly, Profit Magazine is distributed to more than 110,000 C-level executives* and provides business leaders with a road map on turning their technology investments into top and bottom line advantages. Profit Magazine illuminates the business impact of technology and provides industry and line-of-business intelligence for your specific challenges. At the same time, Profit Magazine also wants to shed light on Oracle's product and service strategies and how they'll impact your business - today, and in the years to come.
Geographic Eligibility: International
more info
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UPCOMING
INDUSTRY EVENTS |
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FEATURED BOOK |
The Medium is the Massage
The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
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