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INSIDE VIEW |
Online Travel Agencies (OTAs): Will They Survive the Removal of Airline Ticket Booking Fees? - By Max Starkov
Online Travel Agencies (OTAs) have traditionally charged airline ticket booking fees ($5-$7 per ticket). Recently the top 3 U.S. OTAs (Expedia-43% market share, Orbitz-26%, Travelocity-22%) followed Priceline's example and removed these booking fees permanently. When Priceline removed these fees back in 2008, they quickly gained market share: from 7% in 2007 to 9% in 2008 (PhoCusWright).
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Are All Hotel Marketers Liars? - By Madigan Pratt
As a hospitality marketing professional you and I both know we're not. But even Seth Godin would be hard pressed to think otherwise after reading the press releases for the new, over-hyped online hotel review site Oyster.com.
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Leaving 'Friendprints': How Online Social Networks Are Redefining Privacy and Personal Security
A generation is growing up with social networking web sites such as Facebook and MySpace, casually posting accounts of their lives for their friends -- and the world -- to see. Few of these users realize that the information they post, when combined with new technologies for gathering and compiling data, can create a fingerprint-like pattern of behavior.
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Lessons from the field - Lessons on Brands and Discounting - By John Hogan
As a columnist, an educator, an entrepreneur and a hotelier, I have learned to seek out as many ideas and options as possible to improve my rate of success. In LESSONS FROM THE FIELD, the book on hotel sales that Howard Feiertag and I co-authored, we used as many examples and lessons from as many different people as possible to explain different ways to succeed in hospitality.
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FEATURED SUPPLIER |
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FEATURED MAGAZINE |
BtoB Magazine BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through enewsletters and at BtoBonline.com, BtoB Magazine provides more than 100,000 senior marketers, with the information and analysis they need to develop a winning integrated marketing strategy.
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