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INSIDE VIEW |
Hotelier's 2010 Top Ten Internet Marketing Resolutions - By Max Starkov & Mariana Mechoso Safer
Looking back, HeBS believes that 2009 was a year not only of challenges, but also successes for the industry. While no hotelier is sad to see the end of 2009, HeBS believes that every hotelier has learned extremely important and insightful lessons that have benefitted their Internet marketing and distribution efforts. Undoubtedly the most important and relevant initiatives in 2009 included holding every spent dollar fully accountable with analytics, not experimenting with unproven advertising formats, enhancing and optimizing the hotel website, and very carefully targeting the right customer segments.
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Food & Beverage - Don't be Boring: Sharing the News & Looking Good in 2010 - By Ken Burgin
Customers want fresh, not stale, and for a few weeks, people are asking 'what's new this year?'
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How can an airline create a viral video? Learn the power of surprise from TAP Portugal's Christmas dance at Lisbon airport - By Shashank Nigam
TAP Air Portugal - a national carrier - maintains a YouTube Channel. Of all the videos they have posted on the channel, hardly any had crossed the 500 views mark in the past one year. Most are showcasing the latest products and are an extension of the marketing arm. This was the case till four days ago.
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Reading the Economic Tea Leaves - and Employment Outlook - to Find Signs of Recovery
Rock fish, 401K withdrawals, shopping bags and snowflakes: When deciphering America's economic future, tea leaves come in many forms.
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FEATURED SUPPLIER |
LA Baby
L.A. Baby is a leading manufacturer of commercial cribs for the hospitality market. The company supplies metal and hardwood folding cribs to leading distributors for hospitality products. They also make appropriate crib bedding and replacement mattresses.
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FEATURED MAGAZINE |
Casino Journal Casino Journal is considered the “go-to for how-to” publication for the North American gaming industry. Casino Journal's People, Products and Solutions focus offers real-world solutions to changes facing casino resort operators in the fast-paced age of new technologies, competition and heightened customer expectations.
Each monthly issue contains in-depth interviews with industry executives, detailed reports on how to better gaming operations and analysis of the latest products and technology that aid casino gaming. Editorial content includes an array of expert columnists and a look at the latest gaming news and trends.
Geographic Eligibility: USA
more info
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UPCOMING
INDUSTRY EVENTS |
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FEATURED BOOK |
Hospitality and Restaurant Design No. 2
Increasingly imaginative designs for all segments of a burgeoning recreation market are displayed in this wide-ranging report. Featuring the work of thirty-five of the finest architectural/design firms that specialize in these types of projects around the globe, the book includes hotels, spas, convention centers, theaters, retreats, resorts, time-shares, and restaurants. More than one hundred examples are reviewed in coverage that discusses lighting, furniture, and fixtures as well as structural aspects of each job.
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