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INSIDE VIEW |
Leading Change - By Cheryl Tyler, Tyler Training and Development Solutions
Every organization undergoes change, like the cliché says, 'Change is inevitable.' Change can cause disruption to an organization and compromise its growth. But if managed properly, transition can go smoothly and leave everyone feeling empowered.
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Leverage Blended Search and Boost your Hotel's Search Ranking Position
What is Blended Search? In May 2007 Google launched Universal Search which is also commonly referred to as Blended Search. Ask, MSN, and Yahoo began shortly after. When you search on a word or phrase in Google, such as Disneyland hotels, the universal navigation bar at the top of Google displays contextual navigation links such as web / images / maps / news / video.
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6 Social Media Platforms at a Glance - By Kent Lewis
To say that social media marketing is a hot topic is a mild understatement. Due to growing consumer adoption and media coverage, companies have been increasingly engaging in social media strategies. Unfortunately, far too many corporate marketers are making mistakes in their first forays, and errors can be extremely costly. The following guide, including the platform checklist, provides insights into developing successful social media strategies based on a clear understanding of social platform technology, users, opportunities, and challenges.
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Google's AdWords: Getting Your Property Noticed in a Sea of Ads
You'd be hard-pressed to find anyone who hasn't heard of Google, the giant of the search engine landscape, with over 70% of market share in the U.S. They've revolutionized the way information is found on the Internet and changed the way people search for hotels. By having a successful natural search campaign, with effective search engine optimization (SEO), it is possible to rank well on Google, even though its algorithms seem shrouded in mystery (more on this later).
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FEATURED SITE |
AskAnOwner.com
Thinking of buying a sat-nav system, DAB radio or MP3 player, but don't know which to choose? Why not ask someone who already owns one? This site brings together owners of products with prospective buyers. It's a great way to cut through the marketing speak of manufacturers and helps you make an informed choice on what you buy.
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FEATURED SUPPLIER |
Intelity
Intelity, headquartered in Orlando, Fla., is a hospitality software solution company focused on the self-service marketplace. Currently, Intelity is distributing ICE and its corresponding ICE Control System, ICS, backbone system to hotel and resort partners. Intelity designs its software/hardware products with a focus on guest service, quality feedback and direct consumer marketing.
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FEATURED MAGAZINE |
CFO Each issue of CFO provides 450,000 senior financial executives with the sophisticated analysis and innovative ideas they need to add value to their organizations.
From refinancing to reengineering, from insurance to information systems, CFO takes the latest financial thinking and shows how it is being implemented in the country's most innovative organizations. In the increasingly competitive arena of corporate finance, CFO keeps its readers on the inside track.
Frequency: Monthly
Geographic Eligibility: USA
more info
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UPCOMING
INDUSTRY EVENTS |
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FEATURED BOOK |
Hospitality Industry Financial Accounting
Even employees who aren't numbers people can understand the fundamentals of financial accounting with this book. This easy-to-understand introduction to accounting incorporates the most recent formats, information, and schedules from the ninth revised edition of the Uniform System of Accounts for the Lodging Industry, as well as updated federal government forms. Highlights include: responsibilities of a hospitality accounting operation, advantages and drawbacks of various types of income statements, the role of inventory in calculating profit, computerized accounting and property management systems, and more.
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