Hotel Industry News - Sales and Marketing

Hotel rate parity trends for February to April 2012 of three, four and five star hotels across some of the major cities in Europe.

IN-DEPTH: With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing manager, International at Hilton Worldwide.

euromic, the oldest international consortium of companies specializing in MICE travel has admitted three new members into its invitation-only association: Colours of Malta, Portugal Travel Team and Paloma Tours of Romania.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is raising the stakes in the hotel loyalty landscape to win greater share from the world’s most prolific travelers, a powerful and growing group of global mega travelers.

ZRS Consulting, a boutique hotel consultancy based in Dublin, Ireland today announced the introduction of a Referral Incentive Programme. This allows partners, affiliates and friends of ZRS Consulting to refer new clients or specific hotel project work to the company. The main purpose of the programme is to reward ‘referrers’ for new business. In turn, these individuals become entitled to a generous incentive on assignment completion/payment.

World’s Most Respected Hotel Reader Board Service to Begin February 1

Look for the gurus, hire the wizards, retain the seers. Help us portend the future of our Hospitality Businesses. Oh, please do!

Comprehensive, Next-Day Field Research Now Being Delivered to City’s Hoteliers

Online bookings have grown beyond the traditional distribution channels like OTAs & GDSs with a consistently increasing influence of social media, e-commerce sites and private sales channels. Breaking the monopoly of OTAs, these platforms have emerged as a profitable option helping hotels maximize revenue.

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