Hotel rebranding requires more than pretty pictures...
This article is part three in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the second stage of travel planning: the planning phase
Choice Hotels International, Inc. (NYSE: CHH) launched new ads reminding travelers that there's an easy way to plan and book hotel stays, and find the lowest hotel rates guaranteed.
Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.