This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information.
Personalization: Moving Beyond the Buzzword
Stronger positioning in the APAC region with 98 Taj Hotels utilizing TrustYou in 61 locations
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people to do what you need them to do.