Moxy Hotels expects to welcome two New York City hotels, Moxy Downtown and Moxy Chelsea, to its roster this year, bringing the brand to a total of three properties in the city by the end of 2018.
The U.S. hotel industry reported occupancy rose 1.2% to 61.7% during February, and a 2.3% ADR jump to $126.38 pushed RevPAR up 3.5% to $78.02 for the month.
In the world of advertising, components of campaign management are always changing, evolving, and improving. With the recent change to AdWords conversion tracking, and a new user interface on the horizon, we want to keep you in the know on what to expect.
By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an upgrade with the ability to add a property description, Facebook announced a new ad targeting option called Trip Consideration that allows hotel brands to reach potential guests in the early stages of travel planning and reaching people with online display ads based on their TV consumption (yes, Netflix included) is all the rage. From SEO to design, read on for the latest trends in hotel digital marketing.