Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, whats worth exploring and expanding... and what needs to be jettisoned?
The reason I train everyone to love guests 'buts' is because when we can manage to get a good 'but' out of a guest, that means that we have shown the guest we are asking because we truly care and want to know. Let me explain...
During the week of 6-12 May, Canada's hotel industry reported occupancy rose 1.4% to 67.9%, ADR increased 4% to 161.39 Canadian dollars ($126.14) and RevPAR rose 5.4% to CA$109.56 ($85.61).
The U.S. hotel industry reported occupancy rose 0.8% to 68.5% during the week of 6-12 May. ADR rose 3.5% to $130.06 and RevPAR increased 4.4% to $89.03.