The rise of digital and mobile and its impact on commerce has given consumers more information, and consequently more power, than ever before, as well as an ever-increasing expectation for instant gratification. Marketing experts have dubbed this mass-consumer evolution happening right before our eyes 'The Age of Assistance,' and adapting to it is currently one of the greatest challenges marketers face, in virtually all commercial industries.
Domestic markets performance paces overall growth despite storm clouds for international inbound travel
The Baird/STR Hotel Stock Index increased 5.0% in November, closing the month at 4,732. Year to date through the first 11 months of 2017, the index was up 27.8%.
icensing of new midscale brand signals significant growth opportunity for IHG in Canada