If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the ... more →
'United Breaks Guitars' has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million ... more →
It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.
Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business ... more →
Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.
Getting to ... more →
Social Media Leadership is a practical guide for executives and managers who are ready to take their own company's social media strategy from idea to action. Innovator and serial entrepreneur Michael F. Lewis provides a concise, jargon-free explanation of the global phenomena that is transforming the way we do business. Lewis shares his ... more →
It seems easy. List your business on a discount giant like Groupon and your sales go through the roof. Not even close says Bob Phibbs, the Retail Doctor. List your deal on a site like Groupon and risk losing not just money, but your ... more →
Carol Verret announces the release of the first hotel sales and revenue book that takes into consideration the impact of Web 2.0. In this economy, it is imperative that hotel sales and revenue managers understand and can apply the processes of Web 2.0 in the execution of solid ... more →
Finally - a masterful marketing book with a soul and a conscience, at precisely the moment when the world is begging for both. Truth is a crucially important look at truth as the essence of win-win marketing, and is not only richly instructive but also utterly liberating for marketers. Why? Because in it we learn anew this truth about ... more →