Hotel Industry Business Books Book Club Sales & Marketing Directory

If you work at a hotel you must read this book
I have bought and read 5 different books on hospitality and marketing in the last 12 months alone. And while most books contain good information, this one truly tells you what you need to know. Reminiscent of Ogilvy and Caples, with a twist for the new millenium, and in the context of hospitality and travel, but avoiding puffery, he ma...

This book covers all aspects of marketing for the hospitality industry. Reid presents the theory behind sales and marketing strategies plus examples that are directly related to the industry.

Remember the New Coke? A disaster, right? Or how about the commercial where Mean Joe Greene meets a little kid holding a bottle of Coke? A masterpiece, right? Wrong, on both counts. Sergio Zyman, who was the chief marketing officer at Coca-Cola, will tell you that while the New Coke nose-dived, it--and the subsequent reintroduction of Coke Classic--helped to reconnect people to the soft drink a...

And The Clients Went Wild is Like Having a Marketing VP in a Box. -Ivana Taylor, publisher of DIYMarketers.com and President of Third Force, Inc.

This book is fast-paced and easy reading with lots of good ideas on how to create a unique identity for your business so you will stand out among your competitors.

Insightful!
Reviewer: Rolf Dobelli from Switzerland
David A. Aaker and Erich Joachimsthaler flex their marketing muscles in this exhaustive treatise on global brand creation. But although the authors clearly know an enormous amount about building the perfect branding campaign, their book suffers from a patina of academia that makes it read like a textbook. The book has a multitude of mark...

The cases in this book focus on strategic hospitality marketing and management. Each case deals with management situations from more than one perspective, and puts forth the premise that every act of hospitality management is also an act of marketing. The new edition includes ten international cases, and a broader scope, extending the book's application to strategic management. Updated and expa...

This book offers an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world.