Loyalty success requires a mix of core business capabilities and technology enablers. In this case study from Aberdeen, learn how one large men's apparel retailer has found the key to loyalty success.
Before retailers can fully appreciate the power of a cross-channel loyalty platform, they must prepare by ensuring the infrastructure is in place. To that end, the back-end and front-end technologies deployed by retailers must talk to each other across all channels. Many retailers have integrated these technologies within one channel or another, whether it is the store environment, online, or call center. Once this has been established, the loyalty program will be able to function across channels.
Retailers need to incorporate traditional loyalty technology with emerging technology for a seamless loyalty experience. When it comes to core customer loyalty, retailers are transitioning towards an integrated approach to technology.
This white paper highlights some of the leading issues retailers must consider when deciding whether to deploy kiosk systems. It provides an overview of what to expect during the planning and development process, covers the pros and cons of developing kiosk applications in-house or using Independent Software Vendors (ISVs), highlights important design considerations, explains how component features relate to reliability, and identifies the resources and skill sets needed to develop, integrate and maintain kiosk systems.
It collects and disseminates data while its users are at home and on the go, likely serving up just as much--if not more--dynamic, socially driven information as static, always-there web content. And other consumer electronics companies are deep in the revolution of smarter products, providing not just one-dimensional devices but entire customer experiences.
Back in 2005 a research firm predicted mobile payments would total $10 billion by 2010. The actual total was nearly $100 billion, and it is expected to be double that in 2011. Retailers that have already made their initial forays into mobile commerce--and those few still on the sidelines--are seeing the need to move their initiatives to the next level, by applying mobile-specific measurement and achieving true differentiation from their competitors in order to grow significant sales. This Mobile Commerce Roadmap will provide signposts to point the way to Mobile Commerce 2.0.
Achieving the level of measurement and visibility required, however, is a challenge in itself. Common obstacles such as metric and Key Performance Indicator (KPI) definition, cross-departmental alignment, and lack of end-to-end metric definition can cause many measurement programs to fall short of their charter. Using a standards based framework such as the Supply Chain Operations Reference (SCORŪ) model from the Supply Chain Council can help retailers avoid many of these obstacles, with an industry accepted metric hierarchy that spans departmental functions to enforce alignment with corporate objectives.
Most users expect to be able to download software quickly and easily from ?app stores? or similar environments. This new expectation, which originated with B2C buyers, is driving B2B buyers to demand the same for their business purposes. This trend should not be ignored by companies looking to reach the largest population of customers and prospects.
This on-demand webinar event will discuss:
The opportunity for revenue growth in B2B e-commerce
An ERP system is your information backbone and reaches into all areas of your business and value chain. Replacing it can open unlimited business opportunities. The cornerstone of this effort is finding the right partner and specialist. Your long-term business strategy will form the basis of the criteria for your selection of an ERP system replacement. Your ERP provider must be part of your vision. It is the duty of your software provider to do their part to make sure your next system will be your last ERP system replacement. This white paper explains the 12 criteria that allow industrial manufacturers to identify and select the solution that will meet these expectations.