Book Club Sales & Marketing

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers. --Pat Sullivan President & CEO, Interact Commerce Corporation
Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor. They would be wise to read Paul's book so they can get the insider's perspective and the experts' opinions. --Brent Frei, president, CEO and co-founder of Onyx Software

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