A new way of thinking that translates to marketing
Reviewer: a reader from London
This must be one of the best books I've read on marketing. Especially in this day and age.
Remember though, this is not a get rich quick book, nor is it a how I became a success book.
Seth maps out and names what already exists - the idea virus. He this in an extremely comprehensive manner. And it may be the first time some one has actually done this. Sure we all know the power of word of mouth. But no one has actually named the vital components of the word of mouth game.