Book Club Sales & Marketing

Heads in Beds : Hospitality and Tourism Marketing

Heads in Beds : Hospitality and Tourism Marketing If you work at a hotel you must read this book

I have bought and read 5 different books on hospitality and marketing in the last 12 months alone. And while most books contain good information, this one truly tells you what you need to know. Reminiscent of Ogilvy and Caples, with a twist for the new millenium, and in the context of hospitality and travel, but avoiding puffery, he makes sure you are using your marketing to produce results and not waste any money. He provides enough detail about key marketing actions...from advertising to public...

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