Book Club Management

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure

Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure Alfred A. Marcus, a professor at the University of Minnesota, Carlson School of Management, reviewed detailed performance metrics for the 1,000 largest U.S. corporations, identifiying the 3.2% that have consistently outperformed their industries for a full decade. In his book, Big Winners and Big Losers: The 4 Secrets of Long-term Business Success and Failure (Wharton School Publishing), Marcus explains the strategies these companies followed, how they found opportunities in markets that others didn't see, and how they managed the tension between agility and discipline.

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