Book Club Management

Damage Control: Why Everything You Know About Crisis Management Is Wrong

Damage Control: Why Everything You Know About Crisis Management Is Wrong Mr. Dezenhall's book should be required reading in every public relations, business and government administration college programs. The concept of what is a 'crisis' has changed substantially in the past 10 years, especially with people communicating problems and/or urging others into action through their Web connections. In the 21st Century, our assumptions of how to deal with management crisis are outdated. Dezenhall's book is essential in helping administrators re-think their strategies.

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