Book Club Food and Beverage Division

Guest-Based Marketing : How to Increase Restaurant Sales Without Breaking Your B

Guest-Based Marketing : How to Increase Restaurant Sales Without Breaking Your B This book addresses one of the most-asked-for restaurant management topics--marketing--in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits. Addresses the key issues: How to educate your guests on what they like about you. How to implement frequent diner and other business-enhancing programs. How to get everyone in town to talk about your restaurant--and say what you want them to say. How to build volume without spending money.

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