Book Club Sales & Marketing

Cases in Hospitality Marketing and Management by Robert C. Lewis

Cases in Hospitality Marketing and Management  by Robert C. Lewis The cases in this book focus on strategic hospitality marketing and management. Each case deals with management situations from more than one perspective, and puts forth the premise that every act of hospitality management is also an act of marketing. The new edition includes ten international cases, and a broader scope, extending the book's application to strategic management. Updated and expanded in response to instructor feedback.

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