Book Club Sales & Marketing

Contemporary Hotel Sales by Andrew R. Schwarz, David C. Dorf, Andrew Schwartz

Contemporary Hotel Sales by Andrew R. Schwarz, David C. Dorf, Andrew Schwartz Introductory book focusing on hotel sales and promotion, emphasizing sales and merchandising activities of those people responsible for business promotion within the lodging industry. The book also emphasizes service (customer needs and wants) as an essential component for success in the lodging industry. International in scope.

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