Hotel Resource Trade Exchange
Own hotels or sell products to hotels?
We offer you the world's largest barter marketplace, and give you the e-business resources you need to build your bottom line with access to thousands of new customers, stronger cash flow, increased buying power, greater sales volume and access to new markets for sale of your product or service throughout the world.

Tens of thousands of business owners and professionals already trade in our global trade alliance. Earn Trade Dollars from these new customers and put your new purchasing power to work running your business, expanding your operations, or enhancing your personal standard of living without spending cash.

Hotel Resource Exchange, a partner in the world's premier global trade alliance, gives you the resources you need to build your bottom line. Tens of thousands of business owners and professionals already trade in the Bentley Commerce Global Trade Marketplace. Earn Trade Dollars from these new customers and put your new purchasing power to work running your business, expanding your operations, or enhancing your personal standard of living without spending cash.

What Is Barter?

Implementing barter into your everyday business practice has become a necessity to grab your share of the revenue from this enormous business potential. Learn the fundamentals of barter but, more importantly, expand your creativity and implement these new ideas to generate profits.

Benefits of Barter

Businesses large and small choose to barter in order to gain specific benefits Trade New sales and customers Increased buying power Conservation of cash flow Alternative financing Corporate Barter Convert slow moving inventory into current receivables Put surplus production capacity to use Increase market share with low cash investment

Why Businesses Barter

The Department of Commerce says that barter in its various forms accounts for about thirty percent of the world's total business. The International Reciprocal Trade Association (IRTA) recently announced that U.S. barter transacted through commercial barter brokers now exceeds $8 billion annually. Over 250,000 U.S. businesses actively use organized barter. There are many good reasons why more and more businesses worldwide are bartering their products and services, but underlying them all is one fundamental business motivation; businesses profit. Airlines and restaurants can fill empty seats, hotels and resorts can fill empty rooms, printers can fill press downtime, professionals can fill empty time slots, health care professionals can treat new patients. Business owners and professionals can then take this newfound revenue and reduce cash expenses or expand their operations. Businesses across America are taking a serious look at barter as a way to build their bottom line, and the rapid growth of the online barter industry can only mean that American business likes what today's barter industry has to offer.

Advertising Barter

Advertising is the best way to use Trade Dollars to attract cash business. Advertising media, including radio, television, magazines, newspapers, billboards, and direct mail, are all available on trade. After all, there's no way to store advertising media and sell it later, so media companies welcome trade. If a minute of available advertising time passes at a radio station without an advertiser buying it, that minute is lost forever. It can't be put back on the shelf and sold tomorrow. The same is true in various ways for all other advertising media. Bartered advertising is very affordable, particularly since your Trade Dollar income generally represents new business. This means the cost basis in your bartered advertising dollars is very low. For example, a restaurant may have food costs representing 30 percent of the price of a meal. Since barter represents new business the restaurant would have been unlikely to attract, the actual cash cost of those Trade Dollars is 30 cents on the dollar. There is no additional cost in rent, electricity, insurance, payroll, etc. to service the additional business. The only expense is the incremental cost of the food. Using Trade Dollars, the restaurant can buy advertising to bring in new cash business for less than a third of the regular cash cost. And advertising is a readily available barter commodity, one that represents an immediate opportunity to generate new cash business. In the example above, the restaurant has tripled the purchasing power of its actual cash cost. Not everyone recognizes the opportunities barter represents, but anyone can learn. It just takes some creative minds and exposure to new ideas to fit barter into your every day way of doing business.