Customer Experience: If at First Impression You Don't Succeed - You Better Try Again - By Rob Rush
To begin with, please excuse my mangling of the time-honored maxim 'If at first you don't succeed, try, try again' in the headline. I fear I have taken what once were innocent words of encouragement to 19th-Century schoolchildren and turned them into some vague threat.
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Food & Beverage - 8 Recession Opportunities: Turn Lemons into Lemonade - By Ken Burgin
Downturns can reveal surprising opportunities... As your competitors reduce expenses, they often cut muscle, not fat - their marketing is weaker, suppliers are unhappy and customers disappointed. It's a great chance to be the best!
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Does Your Hotel Website Really Produce Sales? Can Revenue Management Make a Difference? - By Neil Salerno
I think it's time to slow-down, sit-down, and evaluate the impact of the Internet on hotel sales. For the past several years, hotels have been scrambling to have a meaningful presence on the Net, but few hoteliers appear satisfied with the results. For many hoteliers, it's been a challenge to measure sales results from their websites. Many have not been able to establish benchmarks to determine what success on the Net looks or feels like.
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Alluring Descriptions Are Key To Converting Reservations - By Doug Kennedy
Despite the advances in training methodology that have been made in recent years, it still amazes me how many hotels still end up with a highly transactional reservations sales process.
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