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Vol. 11: Issue 39 2009-09-23

INSIDE VIEW

Google Everywhere: As the Search Giant Grows, How Much Is Too Much?

Imagine text messaging on your iPhone and instead of using Apple's familiar, intuitive interface, up pops an alternate interface designed by Google. That scenario is what Apple seemingly wanted to prevent when it refused to approve Google Voice - an application that provides integrated telephony and voice mail management - for distribution through its online App Store. ...more

Getting Back to the Basics Part II: Case Studies & Best Practices from the 'Hotel Internet Marketing Trenches' - By Max Starkov and Mariana Mechoso

In June 2008, HeBS presented an article titled 'Getting Back to the Basics: The Hotelier's Internet Marketing Action Plan for a Difficult Economy.' A year later, we would like to revisit the recommendations we made back in 2008, offer an update on our suggested Action Plan, and provide case studies and best practices from the 'Hotel Internet Marketing Trenches'. ...more

To Get More Bookings - Work With - Not Against Your Central Reservations Providers - By Doug Kennedy

As a member of the revenue management team, you are no doubt aware of the impact that your central reservations office or independent 800 voice representation service has on your property's bottom-line profits. Depending on your market mix, the contribution from central reservations offices (CRO's) might be anywhere from 10% to more than 35% of your overall transient business. So it only makes sense to give them every available tool for maximizing call conversions. ...more

Avoid Becoming a Social Failure - By Madigan Pratt

With all the press coverage surrounding social media it's hard to imagine any hospitality marketing professional who isn't thinking of adding some sort of social media initiative to their marketing efforts. ...more

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FEATURED SITE

Green Key Eco-Rating Program
The Green Key Eco-Rating Program is a graduated rating system designed to recognize hotels, motels, and resorts that are committed to improving their environmental and fiscal performance. Green Key rates hotels on their environmental sustainability and recognizes them as destinations of choice for eco-conscious travelers.
...more

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FEATURED SUPPLIER

Wireless Network Products

Wireless network products for the hotel, motel market including our new in-wall wifi access point. Put wifi in each hotel room. Affordable easy to install, replaces your standard in-wall computer jack.
...more

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FEATURED MAGAZINE

CIO Insight Best Practices for IT Business Leaders

Every month, CIO Insight brings you insightful case studies, roundtable discussions, research reports and expert perspectives you need to navigate through this quickly evolving environment. Never before has there been a single source so keenly focused on the information agendas of CIOs. We invite you to experience first-hand what this incredible tool can do for you and your business.

Geographic Eligibility: USA, Canada (Print & Digital), International (Digital only)


more info


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ENVIRONMENT

Tenacious G - Conversations with Champions of Sustainability - By John Scaggs

Featuring: Chris Lane, Vice President of Environmental Affairs, Xanterra Parks and Resorts. ...more

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HEADLINES

Most viewed headlines this past week at Hotel News Resource. Click on the title to read.

An Unhappy Customer Used to Tell 3 Others - Now They Tell 3 Million - By Jonathan Barsky and Lenny Nash

Six Practices of Entrepreneurial Thought and Behavior For Thinking Like and Owner - By Jeffrey Elsworth, PhD, School of Hospitality Business, Michigan State Univ.

Managing in an Upturn: Focus on Customers and Keep Expectations Low

Landmark Study Reveals ROI of Business Travel

Cornell Research Study Says Look at ADR to Find Competing Hotels

STR reports US performance for week ending 12 September 2009

IHG unveils the Holiday Inn 'Key Card Hotel'

STR Global reports Asia/Pacific hotel pipeline for August 2009

STR Global reports Caribbean and Mexico hotel pipeline for August 2009

STR Global reports Europe hotel pipeline for August 2009

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UPCOMING INDUSTRY EVENTS

Terrapinn
2009-09-28
Budget & Economy Hotels Asia 2009

Banquet Event Resource Inc,
2009-09-29
Northwest Event Show

KioskCom Ltd
2009-09-30
KioskCom - Self Service Expo

Singapore Exhibition Services Pte Ltd
2009-10-01
Food&HotelVietnam2009

Air Traffic Control Association (ATCA)
2009-10-04
Winds of Change: Air Traffic Control Association's (ATCA) 53rd Annual Conference and Exposition

McLean Events Europe
2009-10-06
Hospec '09

hotelforum Management GmbH
2009-10-07
hotelforum 2008

Meeting & Incentive Forums
2009-10-13
European Meeting & Incentive Forum (Autumn)

Schneider Publishing Co., Inc.
2009-10-13
TEAMS 2009

Yeeld Solutions
2009-10-14
Yeeld Solutions Academy - Revenue Management Seminar

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FEATURED BOOK

Big Bucks! by Ken Blanchard

With their newest book, management gurus Blanchard and Bowles show how anyone - armed with a set of basic tools - can build personal wealth and financial security.
Written in the parable format that made Raving Fans and Gung Ho! the New York Times, Business Week, and Wall Street Journal business bestsellers, the authors tell the story of Len, a manager who didn't just want more money, he wanted to be rich. But he didn't know how. Under the direction and guidance of a group of mentors, Len begins to chart his own course to riches by learning three valuable secrets to making big bucks.

Packed with practical advice, Big Bucks! is a must-read for any individual or business professional seeking to create money. It's destined to become the major money book for the year 2000 and beyond.
...more

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 .  FEATURED BOOK

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