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INSIDE VIEW |
Fully Stock Your 'Reputation' Toolbox - By Ragsdale Hendrie
Ego aside, what do you think your reputation is in the marketplace? It really does not matter what you believe; it does matter what everyone else does.
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Information Security: Why Cybercriminals Are Smiling
Hardly a week goes by without some new internet security snafu being reported. And with web usage exploding, expect to hear about a lot more. According to a new analysis from Forrester Research, the number of Internet users is forecast to grow 45% globally over the next four years, reaching 2.2 billion by 2013. More people online, more data to hack - it's a cybercriminal's paradise.
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O'Rourke Video Interview: How Hotels Can Build Links by Leveraging their USP, PR, and Organic Growth
O'Rourke Hospitality Marketing attended the SEOmoz PRO Training Seminar 2009 and interviewed guest speaker, Tom Critchlow, after his talk, 'The Pacman Chunk of the Piechart: Getting Links'.
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Managing Revenue by Market Segment - The Recovery Challenge for Sales and Revenue Managers - By Carol Verret
A lot of mixed signals are being sent to revenue managers and sales departments. Lower rates -- don't lower rates but increase revenue - offer moderate but not deep discounts but how much and when - discount but protect group blocks - the list goes on and on!
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FEATURED SUPPLIER |
newPCgadgets
Newpcgadgets.com designs unique computer products and accessories for your laptop and other computer related products. With over 20 years of experience we have designed over 100 products for companies like Apple, IBM and Epson.
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FEATURED MAGAZINE |
American Spa American Spa is dedicated to providing timely, must-read information to more than 28,000 spa owners, managers, and skincare professionals.
American Spa is dedicated to helping spa professionals better their businesses. They provide spa owners and managers with inside information and trends on everything from the bottom line to wellness.
Through the use of evocative photographs and an elegant design, they build a community by taking their readers deep inside the spa world. Twelve times throughout the year American Spa delivers the highest quality news and stories in the spa industry. Quality editorial is driven by experienced and excellent editors, disseminating more relevant information than any other industry publication.
Geographic Eligibility: USA (Print and Digital version), Select International (Digital version only)
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UPCOMING
INDUSTRY EVENTS |
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FEATURED BOOK |
Unleashing the Ideavirus
A new way of thinking that translates to marketing
Reviewer: a reader from London
This must be one of the best books I've read on marketing. Especially in this day and age.
Remember though, this is not a get rich quick book, nor is it a how I became a success book.
Seth maps out and names what already exists - the idea virus. He this in an extremely comprehensive manner. And it may be the first time some one has actually done this. Sure we all know the power of word of mouth. But no one has actually named the vital components of the word of mouth game.
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