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Hotel Industry News |
Tuesday October 7th, 2008 |
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Ramada International And Troms Fylkes Dampskibsselsakp Asa (TFDS) Sign Major Franchise Agreement |
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Ramada International enters into Norway and Continues Expansion in Northern Europe |
Ramada International Hotels & Resorts, a division of Marriott International, Inc. (NYSE: MAR), announced their expansion into Norway through a Master Franchise Agreement with Troms Fylkes Dampskibsselsakp ASA. This agreement helps to further the expansion of Ramada International in Scandinavia, following last year’s franchise agreement with Sweden Hotels which includes the rebranding of 30 hotels in Sweden.
The agreement unites Ramada International, one of the world’s fastest growing hotel chains, and TFDS, in boosting the tremendous potential of a destination such as Norway. “We are very happy to bring Ramada International to Norway” said Reas Kondraschow, senior vice president and managing director of Ramada International. “Our agreement with TFDS continues our strategy to become the largest internationally branded hotel group in Scandanavia. Our next goal is to find a development partner and sign development agreements for Denmark. The agreement with TFDS will see the development of over 30 hotels across five years within the country of Norway.”
Speaking for TFDS, Chief Executive Officer Tor Laegreid said, “We are thrilled to be working with Ramada International. This partnership allows us to explore even more opportunities within the region. We are confident that this newly forged relationship will be mutually beneficial and productive.”
All of Ramada’s hotels in Norway will maintain Ramada’s six pillars, which are: restful sleep; an invigorating shower; a welcoming staff; an exceptional level of cleanliness; the “Ramada Mornings Breakfast” - a selection that is hot, delicious and easy; and a Spirit to Serve Our Communities with community partnerships, family services, associate involvement and career opportunities.
Ramada International, Inc. offers a portfolio of over 200 hotels in 27 countries and territories including Europe, the Middle East, Africa, Asia-Pacific, the Caribbean and Latin America.
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Ramada Franchise Systems Inc., a subsidiary of Cendant Corporation (NYSE: CD), is a mid-to upper-mid market chain with properties throughout the United States and Canada. Reservations can be made by calling, toll-free, (800) 2-RAMADA or online at www.ramada.com. |
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