Cendant's Real Estate Division Introduces ERA(R) Mortgage Program

2000-10-12
  • Send
  • Print
  • Bookmark
  • Go Back
  • Text Size:
  • Cendant Corporation

    PARSIPPANY, N.J., Oct. 11 /PRNewswire/ -- The Real Estate Division of
    Cendant Corporation (NYSE: CD) today announced the launch of ERA(R) Mortgage,
    a private-label mortgage brand that aligns one of the nation's largest
    mortgage loan originators with one of the industry's leading real estate
    franchise systems.

    The launch completes the alignment between Cendant Mortgage and Cendant's
    real estate franchise systems (Century 21(R), Coldwell Banker(R) and ERA(R)).
    In doing so, this private labeling initiative leverages the strengths of
    Cendant's Real Estate division and enhances the consumers' home-buying
    experience.

    The unique position that Cendant has in the real estate industry enables
    us to create opportunities such as ERA Mortgage to deliver value to our
    franchise affiliates, said Richard A. Smith, chairman and CEO of the Cendant
    Real Estate Division. With our market presence through ERA, Coldwell Banker
    and Century 21 -- as well as Cendant Mortgage and Cendant Mobility -- no other
    company can bring this kind of added value to brokers, sales associates and
    consumers.

    For prospective homebuyers, ERA Mortgage combines the value of expert
    guidance of an ERA Real Estate professional with the guaranteed services of
    one of the industry's premier home financing leaders.

    ERA Mortgage gives consumers a new level of convenience during the
    sometimes stressful home-buying process, said Peter Burgdorff, president and
    CEO of ERA Real Estate. Working closely with our brokerages, we have
    successfully created another advantage for real estate professionals
    affiliated with ERA.

    Combining our customer service guarantees -- which are unsurpassed by the
    industry -- with the power of association with ERA and its sister companies,
    we can now make a compelling presentation to those considering their next home
    purchase, said Terry Edwards, president of Cendant Mortgage. We are
    confident that our guarantees to beat any competing lender's price*, deliver a
    same-day loan decision and meet the customer's closing date** will make
    choosing ERA Mortgage an easy decision for consumers.

    About Cendant Corporation
    Cendant Corporation is a global provider of consumer and business
    services. Cendant's core competencies include building franchise systems,
    providing outsourcing solutions and direct marketing. As a franchiser,
    Cendant is the world's leading franchiser of hotels, rental car agencies, tax
    preparation services and real estate brokerage offices. Cendant's Real Estate
    Division includes: nearly 12,000 residential real estate offices and more
    than 200,000 sales associates operating under the CENTURY 21(R), Coldwell
    Banker(R), and ERA(R) brand names; Cendant Mobility, a global leader in
    corporate and government employee relocation with over 2,000 corporate
    clients; Cendant Mortgage, the 6th largest retail mortgage originator in the
    United States, according to Inside Mortgage Finance, with $25 billion in loans
    closed in 1999; move.com, Cendant's relocation, real estate and home-related
    services portal on the Internet; and Welcome Wagon, the nation's most
    extensive neighborhood greeting service. In addition, Cendant Internet Group
    is aggressively pursuing a convergence strategy for the Company's off-line and
    online businesses. Headquartered in New York, NY, the company has nearly
    28,000 employees and operates in over 100 countries. More information about
    Cendant, its companies and brands may be obtained by visiting Cendant's Web
    site at http://www.cendant.com or by calling 877-4INFO-CD (877-446-3623).

    * A customer must provide a complete, system generated Good Faith
    Estimate, listing a specific lender's name, that is dated the same day
    as the rate quoted by Cendant. If such Good Faith Estimate indicates an
    equivalent or lower interest rate and closing costs package, for the
    same loan program that is offered by Cendant and Cendant has verified
    the accuracy of the rate and fees listed then Cendant will have the
    option of beating that lender's total loan costs by $100 or paying the
    customer $250 ($500 for properties located in California) when they
    close with that lender and provide Cendant with a copy of the signed
    Note and Final HUD1 Settlement Statement.

    ** Approved, conventional, purchase loans only.

    SOURCE Cendant Corporation

  • Send
  • Print
  • Bookmark
  • Go Back
  • Text Size:

  • ev Score
    2725.5
  • Newsletters
    Hotel
    Industry News
     
    Hospitality
    Newsletter
     
    Hospitality
    Trends
     
    Hospitality
    Technology
     
    Your Email Address