BedandBreakfast.Com Survey Shows Recession is Relaxing its Grip on B&B Travelers
	B&B travelers are willing to cut back on coffee, cigarettes and ice cream to save for travel; nearly 85% of B&B travelers will take the same number or more trips in the coming months
BedandBreakfast.com, the largest worldwide B&B directory and reservation network, surveyed 45,000 B&B travelers in September, 2009. In comparison to consumer surveys from the first and second quarters of 2009, fewer B&B travelers are cutting back on travel because of the recession, and the percentage of travelers planning to spend less on travel has diminished from 55% to 45% from the first quarter of the year to the present. Nevertheless, the 'new normal' reflects a greater awareness in spending: when BedandBreakfast.com asked travelers which expenses they'd cut back on to save for B&B travel, the majority said they would give up their morning take-out coffee to save money for travel. Going out for ice cream, giving up massages and manicures, and even cigarettes, were also mentioned as ways to save money for B&B getaways. Interesting that travel is more important than coffee, calories, or cigarettes to over 50% of respondents! 'Clearly, travel patterns changed in the last year, as travelers tightened their belts and stayed closer to home,' said Sandy Soule, Marketing VP at BedandBreakfast.com. 'Yet these patterns worked out well for inngoers, as B&Bs tend to be an easy one-tank trip from most metropolitan areas, and add so much extra value to a getaway,' finished Soule. Story continues below ↓ Advertisement Here are a few important observations from BedandBreakfast.com's third quarter traveler survey, completed by over 3500 respondents: Respondents are more likely to travel in the fall then they were over the summer months, indicating that the recession is lessening its negative effect on travel. Here are the responses received in the last three quarters to the question, 'is the recession having an effect on your travel plans?' Q1: Yes, 65% Q2: Yes, 61.2% Q3: Yes, 54.7%. Additionally, in the Q2 survey, 79.2% of respondents said they would take the same number or more trips compared to the year before, while the Q3 survey showed that 84.1% said they would take the same or more trips as last year. Perhaps one of the best indicators that the recession is relaxing its grip on travel is the increase in vacation spending. Q1 survey: 55.7% of respondents said they would travel but spend less per day; 42.4% said they would vacation for fewer days. Q2 survey: 51.5% of respondents said they would still travel in the summer months, but would spend less per day. In that same survey, 43.3% said they would vacation for fewer days to save. Q3 survey: 44.8% said they would spend less on vacation; 37.2% said they would vacation for fewer days in order to save. Travelers were asked: 'How important is B&B travel to you? Would give up or curtail any of the following to bolster your travel budget?' The majority (52.7%) said they would give up their morning Starbucks (or other brand) coffee to save money for travel. Going out for ice cream followed (47.7%), then massages and manicures (45%), then cigarettes (40.1%).