VIDEO: Marketing Your Hotel to Gen X and Y
	VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business. In this episode, Bonnie explains how Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands.
Watch it now to learn: � Why these generations are the way they are, how they behave and what they value � Three mantras: truth, testimonial and community activism that can help you break through the cynicism � How to effectively market to these highly consuming and spending generations of travelers Tune in for Next Week's Episode eBusiness for Hoteliers - Panacea or Pain? - OTAs and TPIs - The Gateways to Purchase Consideration featuring Henry Harteveldt, Vice President and Principal Analyst, Forrester Research Subscribe to VTV Channel� What is VTV Channel? VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet. Go to VTV Channel � About VFM Leonardo VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo. Media Contact: Julie Vieth, VFM Leonardo Inc. Toll free: 1-877-593-6634 Phone: 416-263-5446 Fax: 416-593-7572 Email: press@vfmleonardo.com