W Hotels Worldwide’s European Flagship W Barcelona Hotel Celebrates Official Launch
W Hotels Worldwide today celebrates the official unveiling of W Barcelona which opened its doors on October 1, 2009.
Over the course of the next three days, W Barcelona will highlight the W brand’s passion points of fashion, design, architecture, music and “B&F” (beverage & food) through a new event series called “W Premiere.”
Global jetsetters and local tastemakers alike will be immersed into a unique event that will provide them with an insider perspective to the city curated by the following W ambassadors: W’s recently announced Global Fashion Director, Amanda Ross; W’s Global Music Director, Michaelangelo L’Acqua; Michelin star Chef, Carles Abellan, who recently debuted his upscale Spanish restaurant Bravo24 at W Barcelona; Matt Hermer, Founder of The Ignite Group (and creative mind behind London’s Boujis nightclub and Barcelona’s Eclipse Bar on the 26th floor of the hotel); and the hotel’s world-famed star architect Ricardo Bofill.
“W Barcelona joins W Istanbul and W Doha Hotel & Residences as the third W Hotel in Europe, Africa, and the Middle East and plays a critical role in the continued launch of the W brand with upcoming openings in London, Paris, and St. Petersburg”
“The Premiere Event of W Barcelona is not just a traditional opening of a new hotel, but rather the unique activation of the W brand’s passion points, brand partnerships and design concept. In its first six months, W Barcelona has already established itself as an architectural icon and an international lifestyle destination,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “This event is a showcase of the W brand promise to provide insider experiences in an authentic way.”
The W Premiere Event is a three-day Happening where guests will experience memorable moments including an acoustic performance by Bossa Nova legend Bebel Gilberto, a performance by the award-winning Spanish band We Are Standard, photography installations by legendary music photographer Mick Rock and the fashion-inspired work of Marcel Van Der Vlugt, design excursions led by Ricardo Bofill, a culinary immersion by avant-garde Chef Abellan, and cocktail indulgences led by Ignite Group.
Stylish champagne brand Veuve Clicquot and the fashion forward flip flop brand Havaianas who have become important brand partners for W Hotels and will be part of the W Premiere event at W Barcelona through a range of new installations.
“W Barcelona joins W Istanbul and W Doha Hotel & Residences as the third W Hotel in Europe, Africa, and the Middle East and plays a critical role in the continued launch of the W brand with upcoming openings in London, Paris, and St. Petersburg,” said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, Middle East. “This opening event for W’s European flagship is a showcase of our focus on innovation and strengthening our leadership position in some of the region’s most sought after destinations.”
About W Barcelona
W Barcelona provides a contemporary lifestyle experience with a complete service offer. The hotel features 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite. W Barcelona offers guests Spain’s first Bliss® Spa; a signature restaurant by famed Michelin-Star rated and acclaimed Catalan Chef, Carles Abellan, featuring unparalleled views of the Barcelona shoreline; Eclipse, a glamorous rooftop bar with stunning vistas over the Mediterranean from London-based nightlife gurus, Ignite Group (the creative minds behind famed London nightclub, Boujis); the signature W lounge welcome experience featuring W BAR for cocktails and WAVE Restaurant; WET, a glamorous infinity-edged pool and bar, all surrounded by multiple sun terraces, inspiring exterior lounge decks, fully equipped cabanas, and one ultra-exclusive Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features SWEAT state-of-the-art fitness facility outfitted with Technogym equipment featuring panoramic views of the Mediterranean, complemented by resident DJ sets to inspire high energy work out sessions. W Barcelona features spectacular public spaces with more than 2,500 square metres of ultra-modern meeting and event space, including a unique Great Room (W Hotels’ interpretation of a ballroom) with breathtaking, unobstructed sea views, making W Barcelona more than the ultimate insider escape but also an ideal hotel for special events, meetings and celebrations. All of these offerings are supported by the W brand’s signature Whatever/Whenever® service promise, providing guests whatever they want – from a private chartered yacht excursion along the Mediterranean coastline to an insider shopping spree from vintage Catalan fashions to the latest Spanish designers – whenever they want it (as long as it’s legal!).
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