Generation Y’s Green Hotel Demands

A new study  of the workplace preferences of Generation Y (people born between 1981 and 2000) reveals some striking information – and provides an important heads up for green hotels that hope to attract this up-and-coming demographic.

Not surprisingly, Gen Y’ers want their workplace to have the latest technology and to be set up to allow for greater teamwork, creativity and multi-tasking.  But an overwhelming number also expect their employers to provide an eco-friendly work environment that not just meets but exceeds minimum compliance standards.

For example, 96% of those surveyed said they demand an “environmentally-aware or friendly workplace,” and close to 60% said they expect their employer to go above and beyond the regulatory requirements. They want more than just strategically-placed recycle bins – they want real water conservation efforts and the highest level of energy efficiency to be standard operations at work.  

The report recommends that employers bring their green initiatives front and center, and that they make sustainability policies a meaningful part of day-to-day operations, because the eco-savvy Gen Y’ers are clearly on the lookout for environmental-friendliness in all aspects of their daily lives.

"[Gen Y] preferences for an environmentally focused working environment are very strong; not only in the physical aspects of the workplace, but also in their way of working: flexible working, travel patterns, etc.," said the report.

Are you listening, green hotels? Clearly, if the members of Gen Y are that determined to make eco-friendliness an integral part of their work-lives, they’re probably equally determined to exercise that same level of sensitivity when making travel and lodging decisions. 

And there will be no fooling this knowledgeable bunch. They’ve grown up alongside the environmental movement. They know green-washing and lax or phony eco-standards when they see them.

If you’re ready to boost your hotel’s energy efficiency and water conservation efforts to prepare your property to attract a new generation of environmentally-aware consumers – contact EcoGreenHotel today.  

From ENERGY STAR benchmarking of your energy usage to finding rebates and incentives to help pay for energy efficiency upgrades to targeted, industry-specific marketing services, our professional green team has got you covered.

About EcoGreenHotel

EcoGreenHotel LLC is a privately held company, dedicated to help lodging facilities address the broad spectrum of sustainability issues. The company provides information, tools, checklists, current news and trends to the hospitality through its website, www.EcoGreenHotel.com. In 2009, the company launched an online marketplace for green products and services at www.EcoGreenHotelStore.com. In addition to the online offerings, EcoGreenHotel provides customized consulting services in the areas of energy efficiency and certifications (LEED, Green Seal and Energy Star), tailored to the needs of the hospitality industry. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing services to position the properties within the growing “green” space and enhance revenue. For further information email info@EcoGreenHotel.com or call 888.229.0213.


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