How to Increase Booking Ratios

VFM Leonardo today launched a new video interview on VTV Channel called How to Increase Booking Ratios. Online consumers have many more options and are much more demanding today than they were three or even two years ago. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc., discuss the significant factors that impact sales conversions online and offer tips on how to increase booking ratios, including:

• Remember “it’s not about how you do things, it’s about how consumers do things”
• Ensure that images, video, virtual tours and written content are always available to the consumer
• Capitalize on the positive things that are said about the hotel

“So many more people are relying [on content] whether it’s through your own controlled channel or through these other channels that might be presenting the content in their way. The return on investment is huge.” states Leutwyler.

Watch the interview »

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and syndication for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the syndication capabilities of the VNetwork™, the most universally accepted and largest online visual content syndication network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.

Media Contact:

Julie Vieth, VFM Leonardo Inc.

Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com


Logos, product and company names mentioned are the property of their respective owners.

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