Tourism Vancouver Says Industry Up For The Challenge On Meeting Tourism Objectives Noted In Attorney General's Report On 2010 Benefits

The private business association, representing over 1,000 tourism
businesses in Greater Vancouver, notes that while tourism is still in recovery
mode following September 11th, 2001, the industry is working diligently on
marketing initiatives that contemplate Vancouver's selection as host city for
the 2010 Winter Olympic and Paralympic Games.
According to Tourism Vancouver President & CEO, Rick Antonson, several
destination marketing organizations have been working together on various
elements of a strategy which will start the day after a successful Canadian
bid before the International Olympic Committee in Prague, this July.
"Tourism Vancouver, Tourism BC, Tourism Whistler, Tourism Richmond,
Tourism Victoria, the Canadian Tourism Commission and others have been
extremely focused on marketing initiatives that are effective and performance
measured to bring incremental business and economic impact to our entire
Province," said Antonson. "These destination marketing organizations have both a challenge and obligation to our members and clients to capitalize on this incredible opportunity. The tourism industry in this province is one of the
most professional and accountable of any region in the world. Together, we
have the skills and plans to deliver on our goals as long as we have dedicated resources."
Tourism Vancouver has been working with its counterparts for several
months to identify strategically strong approaches for marketing and media
relations activities globally. Immediately upon the IOC's decision, the group
will begin to implement its marketing plans internationally.

Tourism Vancouver's focus is on building exceptional customer
relationships with meeting planners, travel influencers, travel media and
independent tourists. Our efforts generate demand for the destination, thereby creating value for members and stakeholders. Innovation, partnership, research and accountability guide our approach. We utilize person-to-person and technology-based sales, marketing and visitor servicing activities to achieve results. Through positive positioning of both the organization and the destination, our leadership benefits the society, culture, environment and economy of Greater Vancouver.

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