“Continual increases in the speed at which marketing challenges are occurring have made it imperative for travel marketing professionals to be alert and prepared for sudden shifts in the market,” said Henry Harteveldt, ATME Chairman and Industry Analyst for Hudson Crossing. “With both its learning and networking opportunities for travel marketers, ATME’s annual conference is an event not to be missed.”
A lineup of dynamic speakers from across the industry will broach topics, including:
- Rethinking What’s Relevant in Media
- The Future of Advertising
- The Science Behind Mobile Engagement
- The Changing Customer Experience
- Big Data
- The Changing Nature of PR
Additionally, ATME will launch a new session, Futurama, where leaders from innovative startup companies, such as GetGoing and Pintrips, will present their products to the audience, and attendees will vote for winners in the following categories: best overall product / service; most compelling business model strategy; strongest understanding of how target audiences will evolve; best ability to solve a challenge in a unique / creative way; and most disruptive (how the business will challenge the status quo).
ATME’s annual conference also provides an excellent opportunity for executives to meet and network with peers, experts and thought leaders. For information about ATME membership or attending the conference, visit www.atme.org or call Kristin Zern, Executive Director at (914) 439-2047.
The Association of Travel Marketing Executives (ATME) is a professional association of senior-level executives with vital responsibilities in the marketing of travel and tourism worldwide. ATME’s members represent airlines, hotels, resorts, cruise lines, car rental companies, advertising and public relations firms, travel marketing professionals, research groups and tourist offices of domestic and foreign destinations. ATME is a global network of industry marketing professionals committed to enhancing skills, recognizing excellence, and providing innovative, effective and provocative marketing ideas and solutions while enhancing the highest standards of travel leadership.
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