Internet

Modern, ROI Focused Hotel Websites Win Awards

Vizergy® Client Websites Named Interactive Media Awards Winners for Third Consecutive Year

Vizergy Vizergy Digital Travel Marketing recently won two Interactive Media Awards™ (IMA) on behalf of their clients for their impressive custom website designs. The IMA recognize the highest standard of excellence, honor, and outstanding achievement in website design and development. Vizergy’s Outstanding Achievement award winners in the Hotel/Resort category include: Cabo Villas Beach Resort & Spa and the Inn of Chicago.

“It is a privilege to be honored by the IMA again this year,” said Philip Faircloth, Vizergy’s Director of Operations. “Our design team prides itself on every custom site we develop; most importantly, we judge our success by our clients’ results to maximize usability and conversions. From modern best practices, to unique layouts, to perfect usability across desktops, mobile devices and tablets, every design facet is carefully scrutinized.”

Cabo Villas Beach Resort & Spa website screenshotCabo Villas Beach Resort & Spa has experienced impressive results since going live with their new website and mobile site in late 2012, realizing success in the following key performance metrics:

- Over 100,000 in total website visits

- 2013 projected ROI to exceed 20:1

- 150% increase in RFP’s YOY

- 37% of total traffic produced by natural search

Cabo Villas Beach Resort & Spa

Cabo Villas Beach Resort & Spa’s website design reflects all of the various luxury amenities of this independent resort located in Baja California Sur, Mexico. The property was searching for a marketing partner to boost online visibility, generate more bookings, and reinvent the Cabo Villas brand. Vizergy created an independent website that showcases the beauty of the property and surrounding area through large background photos, easy-to-navigate and informative pages, impressive media gallery, hotel video, virtual tour, and an overall feeling of tranquility using a soft and subdued color scheme, all developed to engage visitors. Much of their success is due to the aesthetically pleasing design that sells the property and area.

“Cabo Villas Beach Resort & Spa is proud and honored to be named a recipient of the Interactive Media Awards competition,” said Sergio Baños, General Manager of Cabo Villas Beach Resort & Spa. “Cabo is a truly beautiful destination and we wanted to convey the Cabo experience through our website.”

“This award is the culmination of months of effort, dedication and teamwork between the Cabo Villas and Vizergy staffs throughout the planning, creative process and implementation of our site,” said Grischa Alcaraz, Director of Sales and Marketing of Cabo Villas.

Inn of Chicago website screenshotInn of Chicago

The Inn of Chicago is a boutique hotel in a prime location on Michigan Ave, otherwise known as the Magnificent Mile. It’s as historic as downtown Chicago, but with the perks of contemporary amenities and features. Vizergy designed a sleek site that allows guests to easily navigate the site and book their stay no matter what page of the website they are on, by using the fixed reservation search box feature. The website includes large imagery that builds an emotional connection for travel shoppers by showcasing the charm of downtown Chicago and the modern amenities the property has to offer. They have received over 140,000 visits to the website year-to-date, 36% of which were customers being delivered to the booking engine.

About The IMA Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

About Vizergy®

Vizergy is an award-winning hotel internet marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or emailwilliam.b@vizergy.com. Join us on Facebook, LinkedIn and Twitter.



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