Super 8®, the world’s largest economy hotel chain, today celebrated 40 years of hospitality by joining TV host and former N SYNC pop star Joey Fatone in South Dakota to break the Guinness World Record for the largest pillow fight.
Held at South Dakota State University’s Coughlin-Alumni Stadium, in the state where the brand opened its first hotel in 1974, the effort saw exactly 4,201 students, alumni, parents and fans take part in a fun-filled pillow fight challenge during one of the most anticipated football games of the season: the South Dakota Corn Showdown Series, a head to head match-up between South Dakota State University and the University of South Dakota. Fatone hosted the anniversary event and kicked-off the challenge.
“We’re unbelievably excited to mark this milestone in such a big and fun way, surrounded by the fans of South Dakota State University and Joey Fatone as we officially put our names in the record book,” said Mike Mueller, Super 8 brand senior vice president. “Super 8 opened its first hotel in Aberdeen, South Dakota in 1974, and today that property is joined by more than 2,400 locations worldwide. What better way to celebrate just how far the brand has come than by returning to our birth place and partaking in the fun and revelry of setting a new world record.”
The record breaking attempt occurred between the first and second quarter of the game and lasted for 60 seconds, per official Guinness rules. The effort broke the previous record of 4,200 participants, which was set earlier this year.
Aside from breaking the world record, Super 8 also gave away super prizes to eight lucky participants. One grand prize winner received a $500 Wyndham Rewards® Visa® Gift Card and vintage Super 8 t-shirt while seven others each received a $100 gift card and t-shirt. Immediately following the event, participants were encouraged to donate their pillows to Feeding South Dakota, the philanthropic group benefiting from the South Dakota Corn Showdown Series. Feeding South Dakota will in turn distribute the pillows to households in need throughout the state.
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with over 2,400 locations around the globe, more than any other economy lodging provider. Celebrating its 40th anniversary this year, most of the brand’s hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the free program at www.wyndhamrewards.com.
Each Super 8 hotel is independently owned and operated under franchise agreements with Super 8 Worldwide, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). This excludes certain hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group. Reservations and information are available by visiting www.super8.com.
Wyndham Hotel Group is the world’s largest and most diverse hotel company, encompassing approximately 7,590 hotels and 655,300 rooms in 71 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
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