Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) last week announced the opening of its third Four Points hotel in the Greater Boston metropolitan area. Four Points by Sheraton Wakefield Boston Hotel & Conference offers 280 guest rooms and an IACC-certified Conference Center, just 12 miles north of downtown Boston. Owned and operated by Meera LLC, an entity of Jamsan Hotel Management, the hotel will complete a $5 Million dollar renovation to upgrade all guestrooms and public areas by early next year.
“Four Points Wakefield Boston Hotel & Conference Center is an important addition to the fast-growing Four Points portfolio as we continue our aggressive brand expansion in dynamic cities across the globe,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “The Four Points brand caters to the smart, independent traveler with its approachable experience offering what matters most, plus extras guests want.”
Four Points Wakefield Boston Hotel & Conference Center is convenient to both downtown Boston and the historic North Shore. The hotel is close to several top-rated sports and entertainment venues including Fenway Park, TD Garden and North Shore Music Theater. Also nearby are the shops and restaurants at Market Street Lynnfield and North Shore Mall, as well as the campuses of Endicott College, Salem State, Gordan College, Harvard University, M.I.T., Boston College and Boston University. The hotel is a short drive or train ride from Boston’s Financial District and leading downtown attractions including Faneuil Hall, Museum of Fine Arts and the Theatre District.
“We expect Four Points by Sheraton Wakefield Boston Hotel & Conference Center to be a hit with both business and leisure travelers by providing them with the stylish, uncomplicated comfort they have come to expect from the popular brand,” said Ashok Patel of JHM. “The hotel will also appeal to meeting planners with its market-leading conference facilities and proximity to downtown Boston.”
“We have already established ourselves as the place to meet and greet on the North Shore. The transition to a Four Points will solidify our belief in the Starwood Brand and the strength of their Premier Starwood Preferred Guest Program to continue to help drive market share,” said Steve Merrill, General Manager.
An ideal choice for business meetings and social events, the property can accommodate groups of up to 450 people in its 18,000 square-foot Conference Center. Additional amenities include full-service dining, indoor pool and access to the adjacent Boston Sports Club – the North Shore’s premier health and fitness facility. Guests will enjoy all of the brand’s popular amenities including fast and free WiFi, complimentary bottled water, and a wide selection of craft and imported beer as part of the signature Best Brews™ program.
Four Points is experiencing incredible growth momentum, With 50 new hotel deals signed in 2014, the most in Starwood’s company history, the brand will surpass 200 hotels in 2015, with more than 25 planned hotel openings this year. The Four Points brand boasts Starwood’s second largest and fastest growing development pipeline, fueled by its widespread, global appeal to guests and flexible development options.
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