Hotel Industry Performance Americas

Positive February 2015 Performance for Hotel Industry in Americas Region

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during February 2015, according to data compiled by STR, Inc. and STR Global.

STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during February 2015, according to data compiled by STR, Inc. and STR Global. 

Compared to February 2014, the Americas region reported a 2.8-percent increase in occupancy to 62.3 percent, a 3.9-percent increase in average daily rate to US$118.66 and a 6.8-percent increase in revenue per available room to US$73.94. 

Among the key markets in the region, San Juan, Puerto Rico, reported the largest occupancy increase, rising 8.1 percent to 88.4 percent. Three other markets experienced an occupancy increase of at least 5.0 percent, including Bogotá, Colombia (+5.8 percent to 60.1 percent). 

Miami, Florida, experienced the largest ADR increase, rising 11.4 percent to US$259.07. Los Angeles, California, followed with a 10.7-percent increase to US$155.07. 

Los Angeles also reported the largest RevPAR growth, up 14.6 percent to US$124.27. 

São Paulo, Brazil, reported the largest decrease in all three key performance metrics. The market’s occupancy fell 13.1 percent to 54.3 percent; its ADR declined 19.4 percent to US$114.70; and its RevPAR was down 30.0 percent to US$62.34. 

Performances of key countries in February 2015* (all monetary units in local currency):

 

Occupancy

% change

ADR

% change

RevPAR

% change

Brazil

55.3%

-13.0%

BRL295.81

+4.2%

BRL163.61

-9.3%

Canada

57.9%

-0.5%

CAD133.75

+2.7%

CAD77.49

+2.2%

Mexico

67.7%

+1.1%

MXN1,958.14

+12.8%

MXN1,326.08

+14.1%

United States

62.3%

+3.2%

USD116.55

+4.7%

USD72.60

+8.0%

*percentages are increases/decreases for February 2015 versus February 2014

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STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.strglobal.com.



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