Country Inns & Suites By Carlson announced today that it has named marketing communications agency, Campbell Ewald Agency of Record (AOR), following a competitive review.
Campbell Ewald will be charged with creating and developing integrated advertising and communications initiatives for Country Inns & Suites, including branding and creative, as well as media planning and buying.
"After an extensive review, Campbell Ewald proved to be the best agency to take the Country Inns & Suites brand into the future," said Aurora Toth, vice president, Brand Marketing, Carlson Rezidor Hotel Group. "We look forward to working alongside the team at Campbell Ewald to reposition and strengthen the brand with the ultimate goal of raising its awareness and attracting a younger generation of guests."
Carlson Rezidor Hotel Group (CRHG), the parent company of Country Inns & Suites By Carlson, is a Top 10 global hotel company with seven brands spanning from luxury to upper midscale accommodations and includes Quorvus Collection, Radisson Blu®, Radisson®, Radisson Red, Park Plaza® and Park Inn® by Radisson. Country Inns & Suites is the company's midscale, select service hotel brand. With more than 470 locations throughout the globe, Country Inns & Suites is the largest brand in the CRHG portfolio and operates primarily in the Americas and Asia Pacific. The brand opened its first location 28 years ago.
"With its ability to deliver business and leisure travelers a consistent and comfortable hospitality experience that includes a touch of home, we are energized to partner with Country Inns & Suites," said Jim Palmer, CEO of Campbell Ewald. "The marketplace for midscale hotels is extremely competitive. We're looking forward to shining a light on Country Inns & Suites' unique services and offerings, and taking the brand to the next level."
New work for Country Inns & Suites is slated to launch in 2016.
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