Hilton Worldwide (NYSE: HLT) today announced that The Virginian Lynchburg hotel will join Curio – A Collection by Hilton, a global set of upscale and luxury hotels hand-picked for their distinctive character and personality, appealing to passionate travelers seeking local discovery.
An iconic hotel originally built in 1913, The Virginian Hotel is now undergoing renovations expected to be completed in early 2017. When opened, the hotel will be named The Virginian Lynchburg, Curio Collection by Hilton and will offer 115 high-end guest rooms, a luxurious ballroom and conference center, roof top lounge, artisan café and coffee shop and a restaurant and bar that will offer traditional specialties with a modern twist.
“Curio – A Collection by Hilton is excited to partner with this iconic hotel,” said Bill Fortier, senior vice president, development - Americas, Hilton Worldwide. “With Hilton’s industry and regional expertise, combined with the draw of the newly renovated space and the hotel’s antique charm, The Virginian Lynchburg will certainly be an appealing choice for all types of travelers.”
When it opens in early 2017, The Virginian Lynchburg will seamlessly fit into a community in the midst of a renaissance. Experiencing a nearly 20% population growth since 2000, the city was recently recognized by Forbes’ as a top 100 Best Small Places for Business and Careers.
“The Lynchburg community deserves the revitalization of this iconic hotel, which is being made possible by the creative vision of an experienced development team and the progressive cooperation and partnership with the City of Lynchburg and the Lynchburg Economic Development Authority. Our team continues to work tirelessly to bring The Virginian back to life in the best way possible. We promise to stay close to the design roots of this early 20th century architectural treasure, while ensuring that it surpasses expectations as a modern and luxurious new hotel,” said Blair Godsey, development partner, Altus Group.
The Virginian Lynchburg will be located at 712 Church Street in downtown Lynchburg, within walking distance of the James River, Amazement Square Children’s Museum, the Lynchburg Museum and the Blackwater Creek Natural Area. In addition, The Academy of Fine Arts will complete the restoration of a 1905 historic theatre in early 2018, providing a unique entertainment destination that is only one block away. The city will convert 8th Street between Church Street and Main Street from a one-way street, to a two-way street to accommodate construction access during the renovations and for added convenience to the visiting public once the hotel is complete.
“We are thrilled to welcome the Curio collection’s first property in Virginia,” said Dianna Vaughan, global head, Curio – A Collection by Hilton. “It is an exciting time for the brand with more than 70 properties and 16,000 rooms currently open or in various stages of development, and The Virginian Lynchburg will be a key player in continuing this momentum and shaping our diverse portfolio.”
The project is being designed by Brooks Stanley and Commonwealth Architects with Interior Design by Baskervill, all based in Richmond, Virginia. Cityscape, led by development partner George Stanley, is the design build general contractor. Cornerstone Hospitality, based in Williamsburg, Virginia is working alongside the development team and will operate the hotel upon completion.
As members of the Hilton Worldwide portfolio, all Curio hotels, including The Virginian Lynchburg, Curio Collection by Hilton, participate in Hilton HHonors®, the only hotel loyalty program that allows members to earn Points & Miles® on the same stay and No Blackout Dates on reward stays. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, digital check-in and no booking fees only when they book directly through Hilton.
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