Excerpt from Web In Travel
Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com.
Said Simon Fiquet, head of global travel accounts at Google APAC, said, “We thought it would be great to share these insights with travel industry so we worked with our creative agency to build an interface to make it publicly available.”
The Dashboard was first launched in the US a few months ago.
“We hope the insights will help travel businesses plan for the season ahead, helping to inform strategic decisions across marketing campaigns and the rest of their business.
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