Hotel Development Virginia

The Hotel Roanoke & Conference Center Joins Curio Collection

The Hotel Roanoke & Conference Center
The Hotel Roanoke & Conference Center Joins Curio Collection

Curio – A Collection by Hilton

The Hotel Roanoke & Conference Center, with history dating back more than 130 years, has announced it will join Curio – A Collection by Hilton as the brand’s first hotel in Virginia on February 28.

As Hilton Worldwide’s (NYSE: HLT) rapidly-expanding global collection of distinctive upscale and luxury hotels, Curio caters to passionate travelers seeking local discovery and authentic experiences. The fully-restored hotel – managed by Benchmark Resorts & Hotels and owned by Virginia Tech Real Estate Foundation – features local history throughout, and is connected to a state-of-the-art, 63,000-square-foot conference center.

“As a landmark with deep roots in the Roanoke community, this magnificent hotel perfectly embodies the Curio spirit of individuality and authenticity,” said Dianna Vaughan, global head, Curio – A Collection by Hilton. “With its adjoining conference center, easy downtown access and ideal location within the surrounding Blue Ridge Mountains region, The Hotel Roanoke & Conference Center is an ideal choice for business and leisure guests.”

Originally built in 1882, the beautiful Tudor-style Hotel Roanoke retains aspects of the 1939 reconstruction, including marble floors and walnut paneling. Other unique hotel features include decorative murals of historical Virginia events and artwork from local and regional artists. Designated as a National Historic Landmark, the hotel is also part of Historic Hotels of America and has hosted notable celebrities and dignitaries for well over a century and is arguably one of the region’s most recognized and celebrated community gathering places for the last 134 years.

The hotel, formerly a DoubleTree by Hilton Hotel property, features 330 luxuriously appointed guest rooms designed for today’s modern traveler. The hotel’s long-time General Manager, Gary Walton, will continue to lead the property’s current staff of dedicated Team Members who have a strong sense of pride for their excellence in service.

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Features and amenities include complimentary Wi-Fi, large flat-screen HDTVs and a coffeemaker with gourmet coffee and tea. The hotel also offers a variety of spacious suites – ranging from the Hospitality Suite, which is perfect for entertaining, to the 1,680-square-foot Governor’s Suite on the top floor, with sweeping views, a private rooftop terrace and a working fireplace.

Additional highlights include valet parking, complimentary shuttle service, a sundry shop and an electric vehicle charging station complimentary for the public and guests. The Hotel Roanoke & Conference Center also boasts a fitness center with state-of-the-art Life Fitness aerobic and weight training equipment and a 24-hour business center. For guests looking to refresh and rejuvenate, the hotel offers in-room spa services and a seasonal outdoor swimming pool with a year-round hot tub.

The announcement comes on the heels of region-wide, record-breaking occupancy rates recently announced by the Roanoke Valley Convention & Visitors Bureau and experienced by The Hotel Roanoke & Conference Center. Virginia’s Blue Ridge region is poised to become the metro-mountain travel destination of the East and, as a part of Curio – A Collection by Hilton, The Hotel Roanoke & Conference Center will continue to proudly serve as the welcoming embrace to visitors from around the world.

"This storied hotel offers the perfect blend of history, exceptional hospitality, Benchmark’s reputation as a global leader in the operation of first rate hotel & conference centers, and the worldwide reputation for excellence of Hilton," said Alex Cabañas, chief executive officer of Benchmark Hospitality International. "As a recognized leader in the operation of meetings properties globally and our ongoing successful management of The Inn at Virginia Tech and Skelton Conference Center on the university’s campus, Benchmark Hospitality International is strategically poised to take this exceptional property to the next level."

Comprehensive upgrades and renovations on all guest rooms are currently underway or are already complete and being strategically implemented to ensure there are no disruptions for guests. Taking care to respect The Hotel Roanoke & Conference Center’s historic significance, renovations will reestablish the iconic structure as a world-class leader in hospitality. Work is expected to be finished by Q3 of this year.

With more than 63,000 square feet of flexible conference and event space, The Hotel Roanoke & Conference Center can accommodate events for more than 1,200 guests. Highlights of the high-tech facility include a beautiful garden courtyard, the more than 14,000-square-foot Roanoke Ballroom, a state-of-the-art theater and the 5,000-square-foot Crystal Ballroom, which can accommodate up to 450 guests for a wedding reception or event. In addition to a variety of customized catering options that can be designed for an event of any size, the conference center features a full-service Business Center with extensive onsite support, including computer and administrative services.

The Hotel Roanoke & Conference Center’s dining options capture the heart and spirit of the region thanks to fresh local ingredients and the skilled guidance of Executive Chef Stephen DeMarco. The Regency Room – featuring award-winning French-inspired Southern cuisine – dates back to 1938 and has been an icon of the Roanoke social and culture experience. Menus are changed seasonally with specialties that include peanut soup, signature crab cakes and bananas foster. For guests looking to relax in a distinguished atmosphere – complete with a fireplace and billiards – The Pine Room Pub offers a lighter menu during the evening hours. Formerly a World War II officer’s club, The Pine Room Pub also features a variety of specialty dishes, cold local craft beers and an extensive wine list.

As a Curio – A Collection by Hilton property, The Hotel Roanoke & Conference Center participates in the Hilton HHonors® loyalty program, which is open to all guests and free to join. Visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and Digital Key, and no hidden fees, only when they book directly through Hilton.

Gold and Diamond HHonors members staying at The Hotel Roanoke & Conference Center will enjoy complimentary breakfast for up to two registered guests per room – or bonus points – and space-available room upgrades. Additionally, Diamond members and up to one additional registered guest in the same room will always enjoy access to the hotel’s newly-renovated Executive Lounge regardless of room type. To celebrate the opening, guests staying at least two nights when booking the best available rate will receive 1,000 bonus HHonors points per stay between March 1 and June 1, 2016.

The Hotel Roanoke & Conference Center, Curio – A Collection by Hilton, is located at 110 Shenandoah Avenue, Roanoke, Virginia 24016. 



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