Market Report London

London Hotels Report 3.8 Percent Occupancy Drop for January 2016

The 66.6% absolute occupancy level would be the lowest for a January in London since 2013. According to STR Global analysts, the market continues to feel the effects of the November terrorist attacks in Paris, France.

STR Global’s preliminary January 2016 data for London, England, indicates negative performance when compared with the same month last year.

Based on daily data from January, London reported:

  • an increase in supply (+2.8%) and a decrease in demand (-1.1%);
  • a 3.8% decrease in occupancy to 66.6%;
  • a 1.7% decrease in average daily rate to GBP121.68; and
  • a 5.4% decrease in revenue per available room to GBP81.04.

The 66.6% absolute occupancy level would be the lowest for a January in London since 2013. According to STR Global analysts, the market continues to feel the effects of the November terrorist attacks in Paris, France. Negative RevPAR performance has been reported across all segments, and the steepest declines have come with group and contract travellers.


About STR Global:

STR Global provides clients —including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.



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