Online Travel Agents

Hotels Are Using Guest Perks to Battle Online Travel Agencies - Los Angeles Times

Excerpt from Los Angeles Times

Hotels are giving out extra perks to guests who book directly from their websites as part of an increasingly heated war with online travel businesses.

Hotels are pushing guests to book directly on their websites to avoid paying a 15% to 25% commission charged for bookings through websites including Expedia.com and Booking.com. Online travel agents say customers can compare prices and find lower rates by using online sites.

“Consumers want the ability to see and compare all of their options, and they can’t do that when they book directly with a hotel,” said Stephen Shur, president of the Travel Technology Assn., a coalition of online travel sites.

As for the perks, the Hotel Amarano in Burbank offers guests who book directly either a $25 food and beverage credit to use at the hotel’s eateries or a room upgrade. Guests who book directly at the Beverly Hilton Hotel can get free Wi-Fi.

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