Hotel Industry Performance U.S.

US Hotel Occupancy Down 0.5 Percent to 60.7% During First Quarter 2016

Compared with Q1 2015, the U.S. hotel industry’s occupancy dipped 0.5% to 60.7%. However, average daily rate rose 3.2% to US$120.92, and revenue per available room increased 2.7% to US$73.34.

The U.S. hotel industry reported mostly positive results in the three key performance metrics for the first quarter of 2016, according to data from STR.

Compared with Q1 2015, the U.S. hotel industry’s occupancy dipped 0.5% to 60.7%. However, average daily rate rose 3.2% to US$120.92, and revenue per available room increased 2.7% to US$73.34.

Industry supply (+1.5%) outpaced demand (+1.0%) for the first time in a quarter since Q4 2009.

“Even though this was the first quarterly occupancy decline we have recorded since the fourth quarter of 2009, the absolute level was the second-highest on record for a first quarter—second to only Q1 2015 (61.0%),” said Bobby Bowers, STR’s senior VP for operations.

“Several factors contributed to the industry’s slow first-quarter performance, including difficult to match comparisons, the Easter calendar shift from April 2015 to March 2016 and harsh weather conditions in some areas of the country,” Bowers said.

Three of the Top 25 Markets reported double-digit growth in RevPAR: Los Angeles/Long Beach, California (+16.6% to US$138.58); San Francisco/San Mateo, California (+15.7% to US$189.62); and Norfolk/Virginia Beach, Virginia (+11.2% to US$36.09).

Overall, 16 of the Top 25 Markets experienced a lift in RevPAR for the quarter.

Houston, Texas, saw the largest RevPAR decline, down 9.5% to US$72.26.

The 2.7% year-over-year increase in RevPar was the lowest for the U.S. in 24 consecutive quarters.

Two markets posted a double-digit rise in ADR: San Francisco/San Mateo (+13.0% to US$235.57) and Los Angeles/Long Beach (+11.3% to US$169.92).

Of the seven markets to report a drop in ADR, New York, New York (-3.1% to US$202.07), reported the largest decrease in the metric.

Norfolk/Virginia Beach (+6.2% to 47.6%) experienced the largest increase in occupancy, while Houston (-8.2% to 65.8%) saw the largest occupancy decline.

Oahu Island, Hawaii (84.2%) posted the highest absolute occupancy level for the quarter followed by Miami/Hialeah, Florida (83.2%).

Overall, 15 of the Top 25 Markets experienced flat or declining occupancy.

About STR

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 10 countries around the world with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.



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