Puzzle Partner and Phocuswright today announced a partnership to deliver cutting-edge research and thought leadership content for travel technology brands. The partnership provides access to Phocuswright’s research library and Puzzle Partner’s marketing expertise, in an effort to help companies grow their market share, increase brand awareness and drive overall revenue.
“The partnership with Puzzle Partner gives travel brands access to Phocuswright research in an entirely new and creative way,” said Pete Comeau, Phocuswright’s senior vice president, sales. “Phocuswright’s data and analysis of the travel market is unmatched and Puzzle Partner’s proven track record of helping build brands makes them the perfect partner for this endeavor. We look forward to working together as we bring new products to the global travel industry.”
Puzzle Partner and Phocuswright will deliver a unique content program using premium data and analysis from the Phocuswright research library to develop high-level educational articles and white papers. Travel brands can then leverage this content to build engagement and drive leads into their sales funnels.
“Pulling in an audience with content rather than pushing out endless marketing messages can be incredibly effective,” said Alan Young, Puzzle Partner’s president. “It helps influence, educate, nurture ongoing conversations, overcome objections, and build long-term loyalty. Our program goes beyond building awareness. It’s about action, and it requires a strategy and expert guidance to make it meaningful. Leveraging verified research from a highly-respected source like Phocuswright, and weaving it into an actionable marketing blueprint is the ideal way to increase visibility, communicate trust and connect powerfully to your business goals.”
“Branded content based on Phocuswright research is exactly what our industry needs,” stated Tony D’Astolfo, Phocuswright’s managing director. “By communicating thought leadership, companies become part of the conversation early in the customer journey. All too often, companies gather a plethora of data and then don’t know what to do with it. Now, with the combined forces of Phocuswright and Puzzle Partner, there is an affordable option to use valuable information in concert with engaging content to deliver relevant information to prospects, partners and customers.”
To learn more about this content marketing initiative and available packages, please visit www.puzzlepartner.co.
ABOUT PUZZLE PARTNER LTD
Puzzle Partner Ltd. is a boutique marketing agency that specializes in helping hospitality and travel innovators achieve winning performance and dramatic growth. We are experts at combining strategy and tactical execution in a way that doesn't just maximize a company's potential; it redefines it. By delivering relevant, proven and effective marketing services and public relations rooted in the skills of our people and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. To learn more visit puzzlepartner.co.
ABOUT PHOCUSWRIGHT INC.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.
To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States, Europe and India, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.
Phocuswright is a wholly owned subsidiary of Northstar Travel Media, LLC. www.phocuswright.com
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